Values

Guiding Principles

Customer Friendly
The client always comes first. This is an integral part of the company's makeup; it is in fact what has built our business. All other client issues flow from this value. We pride ourselves on the long-term relationships that have developed from a friendly, helpful can do spirit. We strive at all times to fulfill client requests in a timely and efficient manner.

Customer Understanding
It is our goal to educate our clients about our processes, methods and quality standards. If we are successful in this effort then nothing is impossible, no request is unreasonable. We will make every human effort to fulfill a client request because we are confident they understand what they are asking of us.

Motivated Associates
Every Graphtek Associate must be an accountable, responsible, productive member of our team. We want them to believe that the organization offers unlimited career opportunities. We want them to be proud of their association with Graphtek. In exchange, it is management's responsibility to provide the necessary motivational programs, including education, benefits, compensation and assignments to keep everyone challenged to the highest degree possible. Motivation doesn't just happened. It needs good communication and constant nurturing from all parties concerned.

Teamwork
Each of us has strengths and weaknesses.  Each of us may approach a problem differently. It is also fair to assume, that each of us brings a different set of priorities to every situation. What we all have in common is an intelligent, good hearted, hard-working and knowledgeable work ethic. If we operate in an environment where we all believe that our teammates are always working together for the benefit of the company we will succeed. Never assume or assert that someone does not know what he or she is doing. Trust that they know what their job is and they understand the priorities and the benefits of supporting the team's goals. This includes suppliers, vendors and creative partners.

Respect
Mutual respect is only possible when both parties participate. It is our goal to be both the leader and initiator in this process. It is the philosophy of this organization to always give the benefit of the doubt, to operate on the basis that we may not always have all of the facts, but we trust that those we work with are informed and desire the same outcome& exceptional, effective and creative work. We do not tolerate actions, statements or attitudes that foster disrespect.

Quality
This is the company's mantra. Every product we deliver to the client must be of the highest and best quality within the defined scope of work. This means we will not be swayed by outside influences (clients or vendors) when we are convinced we've produced the best quality work. But if we aren't convinced we have a quality product, we are prepared to sacrifice profits and egos to make it right.

Added Value
We are a professional services company. We place value on our talents, expertise and experience. We sell time.  It is incumbent upon each of us to make sure that client receives full value for every dime invested with us. Ask yourself, does the minute have value&. did the client get their monies worth? Can you sit across from the client and feel confident that there has been an equitable exchange. That they will value the expertise, talent and skill that has been delivered and will in fact feel that they got more than their monies worth.

Client Funds
When a client trusts us with his business and his funds it represents the ultimate leap of faith. We will always treat the client's budgets as if they were our own. We will make every careful effort to see that the client gets full value for any purchase we make in his behalf, more importantly we will make a full accounting for every dollar he asks us to invest. We understand that value is not just measured in dollars and cents, but more often in the sense of trust that exists between agency and client.

Profit
Graphtek is a profit driven organization, volume is a lesser concern. We are not interested in grinding out more jobs with the hope that profitability will result. We are interested in delivering high-quality, creative work to clients who value our efforts and understand the profit motive. Our goal is to attain a profitability level of at least 10% after tax. To accomplish this, we will work smarter and harder and expect the same of the entire team. We will constantly evaluate clients, projects, associates, systems and expenditures in effort to achieve our profit goal.

Full Disclosure
We operate in an open door work environment. Clients are entitled to all information regarding the processes, costs, vendors and resources used to accomplish their projects. Our staff is entitled to know relevant financial information that affects account profitability, operational costs and profit.